Parc du Futuroscope, France. The clubs of Ibiza. The product life cycle and Legoland, Denmark. Mine attractions in Norway. Bay Street complex, Malta. The impact of political change on the attractions sector in Russia.
The management of archaeological sites in Greece. Major museums in New York. Leading theme parks in the USA. Special interest attractions in South Africa. The international casino market in New Zealand.
Visitor attractions in Brazil. Sporting attractions. Food and drink attractions.
The evolution of wildlife attractions -- Pt. The Future of Visitor Attractions. Contents Pt.
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The business environment and visitor attractions Pt. Project management Pt. Managing change and planning for the future Pt. The evolution of wildlife attractions Pt. Contents : Part One: The context ; 1. Introduction ; 2.
The role of visitor attractions in tourism ; 3. The visitor attraction product ; 4. The visitor attraction market ; 5. The business environment and visitor attractions. Part Two: The development of visitor attractions ; 6. The development process and the role of feasibility studies ; 7.
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Factors influencing the success of visitor attractions ; 8. Financing visitor attraction projects ; 9. Designing visitor attractions ; Project management. Part Three: The management of visitor attractions ; The role of the manager and management styles ; The marketing concept ; Strategic marketing planning ; The implementation or marketing strategies ; Human resource management ; Financial management ; Operations management ; Ethical challenges in attraction management ; Managing quality ; Managing change and planning for the future. Part Four : Case studies. Part Five : The future of visitor attractions.
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Whereas there is an abundance of academic and practitioner-focused publications in other sectors of the tourism industry, visitor attractions continue to remain underrepresented in the wider tourism literature. Although there are some excellent books available which focus specifically on cultural and heritage attractions, national parks, historic cities, event management and the management of museums, sector-wide publications are few and far between.
This point is acknowledged by the author p. Its timing is also highly appropriate in that many mature destination markets around the world are now seeing a gradual slowdown in growth in visitor numbers to conventional attractions while at the same time the supply of attractions continues to increase. The author acknowledges the concern shared by many that "the growth in the supply of attractions has created real concerns about the long-term ability of the market to keep pace with this growth" p.
The development and management of visitor attractions / John Swarbrooke. - Version details - Trove
It is thus hoped that those already working in the sector and those who have future aspirations to do so, can learn from the many valuable insights provided in the book and the many lessons of good practice which can be gleaned from its pages. This said, it must be noted that the author does not provide an overly critical text for the reader. What the author presents is a highly organised and well-structured guide to the development and management of visitor attractions with a multitude of highly useful and student-friendly case
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