The content of your introduction will determine with a high degree of certainly whether your nonfiction book will live or die. Yes, your introduction is that critical for the success of your book. An attractive cover page and clever title will only get people as far along as picking up your book and opening it — in marketing parlance, this is how you get the lead. The introduction, however, is where you actually close the sale.
Understanding customer experience
A successful sales letter that will close a lead needs to have a specific structure that guides your reader through a proper sales process to your desired result. In your case, it could be one of the following five outcomes:. Sometimes new authors think that the table of contents is what entices prospective readers, because they will often scan it as soon as they open your book in order to browse its contents.
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The Preface, on the other hand, is all about you. In short, the preface is the vehicle that you use to have an initial personal conversation with the readers to start building rapport.
Manual Introduction to A Guide On Your Journey
Only include those pieces of personal information that are relevant to your personal journey in relation to your book and how the book came to be. The Foreword is a comment about your book or about you or both, written by a recognized influencer with a large following in your industry. Now, to be quite honest these are very hard to get unless you have a direct connection with these individuals. If you can secure one, however, a positive foreword by someone famous has the potential to launch your book into the stratosphere.
There are many accounts of unknown nonfiction book authors that went on to achieve great success through the giant doors that were swung open by a powerful foreword from such a person. To create a truly compelling introduction that will entice your readers to read your book, you have to implement the following nine steps:. To learn how your solution actually works, they must read your book!
This is the part of the introduction where you build your credibility. The goal of this step is for readers to trust you and, once again, this is not achieved by listing a bunch of accomplishments.
A Beginner’s Guide To User Journey Mapping
For example, you can list the different parts or sections of your book and what the reader is expected to learn in each e. This is where you translate your solution into clear and tangible benefits the reader will get by reading your book. Chinese Logistics Market Forecast to Chinese Logistics Market Forecast to The economic value generated by logistics industry in China has been witnessing phenomenal growth, driven by rapid economic.
The discrete time theory was. This book presents the first comprehensive treatment of a rapidly developing area with many potential applications: the theory of monotone dynamical systems and the.
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